We don't look at ourselves as a toy company. The toy market, to be frank, is just shrinking.
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We are extremely grateful for this opportunity. With the great Super Heroes and characters of Marvel combined with our product innovation and passion, we will create winning product across all these exciting categories.Isaac Larian
It is time for Barbie to retire. I mean, even Michael Jordan retired.
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This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship. While our young consumers love staying in the loop with the latest gossip, the most important feature is that the
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Our philosophy is that we don't think of ourselves as just a toy company but as a consumer entertainment products company. It even says that on our business cards and that's the direction that we're heading in.
Isaac Larian
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