It was one of the organic ideas that came out of our new campaign. As interest grew, we said we should think about auctioning it off, and it took on a life of its own.
More Quotes from Ian Rowden:
The advertising is starting to move us in the right direction. We are seeing good returns in terms of the influence the advertising is having on perception of food quality, fresh food and variety.Ian Rowden
While our customers desire great-tasting food, prepared fast and at a good value, each divergent group wants something very different from us. Although we are meeting many of the needs, we have learned we have an opportunity within an important growth engine in our industry.
Ian Rowden
Our competitors have built the segment, consumers have built the habit for us the foundation has been made.
Ian Rowden
The campaign is meant to be inclusive with different-style ads aimed at different audiences. We're on the right track. It's the first shot. You don't solve everything overnight.
Ian Rowden
We've always been known for a diverse menu that offers a wide variety of fresh, quality options. Now, we're continuing to innovate by expanding our kids' meal menu with delicious and nutritious choices that children love and parents appreciate. It's a win-win for everyone.
Ian Rowden
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Based on Topics: Life QuotesBased on Keywords: auctioning
I was able to work out all sorts of attitudes to style and event and character, all of which affected the way I came to think about my own writing. I believe that all good writers are original.
Margaret Mahy
Periods of tranquillity are seldom prolific of creative achievement. Mankind has to be stirred up.
George Santayana
May we agree that private life is irrelevant? Multiple, mixed, ambiguous at best - out of it we try to fashion the crystal clear, the singular, the absolute, and that is what is relevant; that is what matters.
May Sarton