We took a very conscious decision to lower our margins ... but the result has been, of course, we have sold very much higher volumes.
More Quotes from Ian Duffy:
Roughly one million people are entering the middle class each month and government policies to increase consumption mean this is an ideal time for us to expand in China. The average person living in Beijing can buy four times as much from us as he could when we opened in the capital in 1999.Ian Duffy
This phase of our development will take us up to ten stores over the next three to four years.
Ian Duffy
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