I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
More Quotes from Frank Luntz:
Nuclear power is a new issue.Frank Luntz
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
Frank Luntz
The way you communicate an idea is different than the way you communicate a product.
Frank Luntz
Some people call it global warming; some people call it climate change. What is the difference?
Frank Luntz
It's an economic and quality of life issue. People are witnessing the impact of illegal immigrants right in their communities.
Frank Luntz
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