Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
More Quotes from Heather Dougherty:
It's a good time for online retailers to send some e-mail messaging to entice customers to both visit the site as well as potentially pull the trigger.Heather Dougherty
Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.
Heather Dougherty
The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
Heather Dougherty
Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
Heather Dougherty
We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.
Heather Dougherty
Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
Heather Dougherty
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