They're transitioning from being Budweiser to being a malt-based alcohol producer. They have tremendous capabilities, tremendous manufacturing capabilities that people may not realize.
More Quotes from Harry Schuhmacher:
You don't play beer ads in the morning and you don't play beer ads on the news, so they're going against all kinds of conventions. When you do things against convention, you own it. It puts your thinking on edge.Harry Schuhmacher
In one fell swoop they could make a pretty big dent.
Harry Schuhmacher
If you look at what's growing in the beer industry, it's import and craft beers. They're higher priced and perceived as luxury products. And so if you look at the whole alcohol category, people perceive wine and spirits as high-end, so there's some trading up between beer and wine and spirits.
Harry Schuhmacher
Readers Who Like This Quotation Also Like:
Based on Topics: People QuotesBased on Keywords: budweiser, transitioning
The phenomenon of home schooling is a wonderful example of the American can-do attitude. Growing numbers of parents have become disenchanted with government-run public schools. Many parents have simply taken matters into their own hands, literally.
Steve Forbes
Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.
Daniel J. Boorstin
Since 2000, we've seen base power rates rise by 50%.
Greg Walden