Using 'it could be great' hits the so-what problem, because it doesn't convey a sense of urgency for voters to do anything. There's no emotional potency. But that's the story of the Ferrer campaign.
More Quotes from Hank Sheinkopf:
Incumbents are re-elected the vast majority of the time, so a challenger like Freddy needs an overwhelming emotion argument in his ads and on the street for why the mayor should be fired. Freddy never went negative, but he had nothing to go positive with, either.Hank Sheinkopf
His job is to keep out of her view, and her job is to go after him. By not engaging her, she appears shrill, a voice screaming in the wilderness. It's tactically smart.
Hank Sheinkopf
This is the first election in New York City history where the majority is minority.
Hank Sheinkopf
This would also be consistent with a strategy designed to run up high vote totals in New York in areas of the state where the right will try to tell people that she cannot perform well.
Hank Sheinkopf
He's an easy target. New Yorkers are centrist by nature. One has to presume Senator Clinton is a candidate for president and the strategic imperative here (in 2006) is to pile up big numbers.
Hank Sheinkopf
Republican mayors are a response to a crisis. And what you find also is that Republican mayors tend to get re-elected because their management style reminds people of the original crisis they were elected to resolve.
Hank Sheinkopf
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Based on Topics: Sense & Perception QuotesBased on Keywords: ferrer
I was fascinated that everybody in the story thinks that they're in the right.
Andrew McCarthy
I don't want to be married to someone who feels inferior to my success or because I make more money than he does.
Grace Kelly
The first half of life is spent mainly in finding out who we are through seeing ourselves in our interaction with others.
June Singer