I'm sure we'll see a massive increase, maybe a doubling, over the next couple of weeks. The award is seen as not having sold out, being based on critical merit and not only on sales, so people will take a look at the winner.
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The Arctic Monkeys have connected with the mainstream in one leap. This is an outstanding figure as January is a quiet time of the year for sales.Gennaro Castaldo
It may not be enough to get it to number one, but there's clearly enough interest from Radio 4 fans for it to make the top 20 chart and perhaps even push it into the top 10.
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His challenge now is to show he's more than a one-trick novelty act.
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America is like an ocean liner that takes a little bit longer to turn around.
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We always see a very strong increase in sales, not only the winners but people who perform at the show. Every year it tends to get bigger.
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