Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.
More Quotes from Gary Stibel:
It's a major trend and it's a moving trend. This has been going on for years the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.Gary Stibel
Adding the PG infrastructure is like putting a growth hormone into Gillette, and that in turn helps PG businesses. PG is continuing its growth into developing markets at a very fast rate and already has surpassed the market leaders of previous centuries in developing markets.
Gary Stibel
Spending all that money for a one-day hit is a fool's errand. If you're smart, you use your Super Bowl presence to feed your business through the rest of the year.
Gary Stibel
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