I was fortunate enough to have been invited to do a presentation about how the American people didn't trust politicians in general and, quite frankly, didn't trust Republicans in particular.
More Quotes from Frank Luntz:
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.Frank Luntz
I am amazed at how eager the CEOs of the biggest companies are today to communicate as effectively as possible, to employ the skills and the language.
Frank Luntz
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank Luntz
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.
Frank Luntz
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz
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Everybody wants to go to heaven, but nobody wants to die.
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But ours was intended to be a citizen government. It is what of, by and for the people means. And when our most important issue in California is the creation of jobs, I think it's quite helpful to have someone in the U.S. Senate or in the governor's seat who actually knows where jobs come from.
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