There's probably a number of reasons for it.
More Quotes from Frank Haas:
Because of higher prices, things like one-day tours to the neighbor islands have declined. Hopefully, if we begin seeing more seats and lower fares, some of that activity will come back.Frank Haas
The sunny Hawaii campaign can be launched anytime but it seems unseemly to talk about sunshine when negative news is out there.
Frank Haas
Basically, we've become a victim of our own success.
Frank Haas
While we need to work to maintain the health of that sector of the business, it's not in dire straits. It's definitely challenged by the conditions it's facing, but it's had two years of increase, which speaks to the quality of the experience and demand.
Frank Haas
We are continually assessing what the impacts are, and the decision to run a campaign or not andor the scale of that campaign will depend on that assessment. If the story tends to blow over quickly, we may simply have the same marketing message that we already have on the books. If there's an impact on the business, we might assess that situation differently.
Frank Haas
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