It's a fast, cost-efficient approach to bring a car into the American market. They've had lousy performance there because they have the wrong products for the market.
More Quotes from Ferdinand Dudenhöffer:
The objective of his life is not just to make money, but to have influence and to follow the heritage of his grandfather.Ferdinand Dudenhöffer
We'll see how tough they can be in negotiating with the unions. They recognize now that the contract they signed last year was not very intelligent.
Ferdinand Dudenhöffer
If you look at their numbers, which are difficult to understand, the basic issue, in our view, is that they have not reduced their excess capacity. If you have excess capacity of 1.5 million units a year, you simply can't be successful in the car business.
Ferdinand Dudenhöffer
If they do everything they announced today, they are on a sound basis to be solidly profitable by 2009.
Ferdinand Dudenhöffer
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