Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.
More Quotes from Erin Hunter:
NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that NASCAR might do, but performance speaks more than an ad campaign. ... It helps that when fans see Greg does do an interview, they see that he seems to be a genuine guy, and that helps, too.Erin Hunter
Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos. This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience.
Erin Hunter
We're looking at it saying, is this something that Greg's image goes with, or something that would cause conflict
Erin Hunter
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