The fact that thought leader management and MSL programs have developed in non-traditional healthcare sectors is a testament to the impact these pharmaceutical programs have had, not only on research progress, but also on product growth and corporate reputation.
More Quotes from Elio Evangelista:
It doesn't matter whether funding comes from a dedicated budget or from RD. The trend is to remove funding from commercial ties to better comply with new industry trends. Some companies still rely on marketing or commercial ops for funding, but transition takes awhile, especially with larger companies.Elio Evangelista
Larger companies do not place as much weight on medical education. Medical education becomes a little fish in a big pond of promotional tools for companies with large portfolios.
Elio Evangelista
Without a doubt, medical affairs departments are struggling to maintain their strategic impact amid regulatory changes and the introduction of new industry guidelines. With the OIG guidance and the potential effects of Medicare Part D, medical affairs dep
Elio Evangelista
Portfolio management teams are doomed to failure without adequate support from senior executives. Internal struggles will plague portfolio management groups until their corporate cultures accept their strategic value.
Elio Evangelista
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