We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,
More Quotes from Ed Goren:
I think the concept is a wonderful concept. It'll be carried on television. Because of the nationalism involved, it could take on greater meaning in countries like Japan or the Dominican Republic or Venezuela than perhaps it would in the United States. But because of the nationalistic feeling, it could be a nice little launching pad because it is played in March. I think it's an interesting concept that should grow over the years. If you give it time, five or six or seven years from now, this could be a nice addition to the sports landscape and a big event.Ed Goren
There might be times when we use split-screens (covering games simultaneously) and even times Am I really saying this where we blow off a commercial.
Ed Goren
I think Game 1 of this World Series - if you go back three years or four years - will do better (ratings wise) than we did back then. I think (in terms of ratings) this World Series will hold up extremely well.
Ed Goren
It's safe to say that Fox and NBC have not made money on the NASCAR deal. It would maybe even be safe to say that we lost money (Fox in 2002 wrote off 297 million on its NASCAR rights investment).
Ed Goren
You can always look at the schedule and say, Why' ... It's not an easy answer. But you play in the afternoon, then you have issues with people who can't see that game because they're at work. You know what It happens once a year. ... This is one day in a month.
Ed Goren
We knew it wasn't a matter of if it was going to rain, but when,
Ed Goren
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