There's a saying that 'networks sell the Super Bowl two or three times,' because a company will decide its message is not good enough and pull out.
More Quotes from Ed Erhardt:
Companies certainly back out of advertising when they feel their message won't resonate with customers or the media.Ed Erhardt
Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.
Ed Erhardt
There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.
Ed Erhardt
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