I should have spoken to you earlier, and I apologize for that. To all Belgian people, I want to say that I'm personally very sorry for any discomfort or inconvenience. My colleagues and I will be working very hard to earn you trust again.
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What do you do when your competitor is drowning Get a live hose - and stick it in his mouth.Douglas Ivester
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The board of directors had asked me to stay on through April to ensure a smooth transition, ... That transition is complete, and I am very confident that the Coca-Cola Co. is in very good hands under the leadership of Doug Daft and Jack Stahl.
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To those people who suffered, especially children, my colleagues and I want to express a very sincere apology. We strive to make sure that Coca-Cola always stands for good feelings, and we regret that it instead resulted in feelings of illness.
Douglas Ivester
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