The industry is dealing with a highly competitive, saturated marketplace. The combination of a softening market and an excess of inventory requires immediate action.
More Quotes from Dieter Zetsche:
Our aim isn't to win over customers by offering the highest incentives. Instead, we want to attract customers by offering them great products with excellent value for their money.Dieter Zetsche
It was very clear that we needed a very different contract than we had in years past.
Dieter Zetsche
Over the last several years, we focused on our automotive business and started to streamline the core processes in our divisions. But to safeguard our future in this competitive global industry, we need to apply that same equation across all general and administrative (GA) functions ... with the added dimension of adapting to the needs of our business.
Dieter Zetsche
Clearly it is our objective to become No. 1 in the J.D. Power survey, We'll definitely be within the very top ranks within the next three years.
Dieter Zetsche
Industry sales actually came out higher than expected. In January, we lost some momentum in the marketplace because of the uncertainty surrounding our recovery. By announcing a major portion of our turnaround plan earlier this week, we will recapture that momentum.
Dieter Zetsche
We have no shortage of capacity and we are not planning to take any of it out. Our ambition is to make our plants efficient wherever they are.
Dieter Zetsche
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