We knew going into our discussions with the TOUR that NBC wanted to become an even bigger player in TOUR programming. We are delighted that we are doubling the number of TOUR events we'll cover. We'll be continuing our coverage of golf's Southern Swing in March and we are particularly excited to extend our relationship with THE PLAYERS Championship, which should have an even greater impact in its new May date. We're also excited about covering the final three weeks of the Championship Series, two World Golf Championships and The Presidents Cup, and the high level of competition and drama those events each embodies.
More Quotes from Dick Ebersol:
If there's anything that is the center of my career both creatively and emotionally, it's the Olympics.Dick Ebersol
Story is a driving force of anything in sports and entertainment. Not having the playoffs play out in front of the large audience as they had done in the past I think was one factor.
Dick Ebersol
For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.
Dick Ebersol
After seeing the results of pre-Olympic Trials and competitions and looking at the schedule more closely, we've decided that now there was simply too much rich content featuring some of this Olympics' biggest stars and we needed more time to tell these great stories on these three nights. If I didn't add these new hours, I would feel like we would have left the audience wanting more.
Dick Ebersol
We have defined ourselves by our unprecedented lineup of major championship events, and today we are enhancing that roster, ... Adding the Triple Crown to the Breeders Cup gives us unique promotional opportunities for our telecasts and for the sport.
Dick Ebersol
When you talk about two greatest Olympic hosts in history, I've been blessed with to work for one Jim McKay and to be the boss of the other in Bob Costas,
Dick Ebersol
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