Paper and leather binding for books are greatly appealing. It's going to be a transitional period. A fellow growing appreciating books might never buy an electronic book. But someone growing up using a game boy will find using an e-book is a very natural way of reading. And they'll find it a lot more attractive than carrying around 50-pound pack of school books.
More Quotes from Dick Brass:
For publishers and authors, this means that electronic books and periodicals can now quickly grow to become a vast and lucrative new industry.Dick Brass
These guys didn't jump willy-nilly to convert everything they own. They've been carefully watching and measuring the impact to see if there's going to be a market. If they ignore the market now, they're in great danger.
Dick Brass
We've been predicting this will overtake print books in about 10 years. In the first six months it will be a very small part of Steve's business. But three to five years out we see a billion-dollar marketplace.
Dick Brass
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