Internet is key to this brand. The target demographics -- 18-24, 18-34 -- are on the Web just as much as they are on TV.
More Quotes from Diane Robina:
Horror fans not only like this genre, they are passionate about it. This is the first channel of its kind devoted solely to serving this expanding audience and a great advertising opportunity to reach this demographic. The number of horror fans is growing exponentially, and they are hungry for this kind of multimedia experience. This is the perfect time and the ideal platform to introduce a dedicated horror experience.Diane Robina
It really appeals very strongly to a fan base of 18- to 34-year-olds. When you're looking at a platform like this, you want to appeal to a passionate and loyal audience.
Diane Robina
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