A lot of ads that companies thought would work online aren't. Advertisers are now looking for results.
More Quotes from Dennis McAlpine:
Combine that content with the Turner content and you're probably going to see more channels created.Dennis McAlpine
The Polar Express' showed that the 3D IMAX combination could attract an audience that might not have been otherwise interested in the movie.
Dennis McAlpine
The temptation is too great for Hollywood to resist.
Dennis McAlpine
Time Warner has to show they still have their expertise.
Dennis McAlpine
Paramount could make the most money out of this. They've got a couple of cheap movies.
Dennis McAlpine
The reality is that it probably has no negative impact on advertisers. The only thing that (advertisers) really worried about is the publicity that comes from those special interest groups going against that kind of show, and sort of tarring them with the same brush.
Dennis McAlpine
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