There is nothing in that mix that will devalue the value of network television. In fact, I think it will be exactly the opposite.
More Quotes from David Poltrack:
Historically, I think we basically just sold time to you, and you just bought time from us. And because of this new nonlinear world of television with all these new options, that's no longer the way we do business.David Poltrack
Networks relish such devoted fans. The average regular viewer watches about half the episodes of series, but with serialized dramas, it can be as high as 70, ... When you get one that's successful, you're going to get people there every week.
David Poltrack
That's exactly what CBS did by testing a move of its struggling freshman drama, Close to Home, from Tuesday at 10 p.m. to Friday at 9 p.m. In the first week in its new time period on Nov. 10, the show picked up 2 million more viewers on a night of low TV
David Poltrack
We don't like to say the advertisers are wrong. But we think they're getting a lot of wrong advice.
David Poltrack
If cable networks really believe that men aged 18 to 34 watching cartoons at 1 in the morning are a primary audience, I think they're wrong,
David Poltrack
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