If the game becomes hotter and hotter, they can't buy the tickets at a price that allows them to make a profit or break even. They might have to buy tickets at a loss. If it's just some guy working out of his house, he might decide to not get the tickets.
More Quotes from Dave Brailsford:
They're trying to take your order and get the tickets at a later time at a lower price to make a profit. It's really a speculation. It's like playing the stock market.Dave Brailsford
He's had a difficult two years since the Olympics. He now has two silver medals and he's really deserved it. It couldn't happen to a nicer guy.
Dave Brailsford
UK Sport and the government have delivered and there can be no excuses now. There are not many nations in the world that have the same backing. It's scary because all the obstacles have been removed and there is nothing for us to hide behind.
Dave Brailsford
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