Americans are stuck at giving 2 percent of their income to charity. What that means is that it's a fixed pie. ... Unless people change their behavior, a lot of giving will be taken away from other groups.
More Quotes from Daniel Borochoff:
The Number 1 reason Americans give is because they're asked.Daniel Borochoff
This storm involved the largest relocation of people since the Civil War, it's of historic proportions, so people want to do something about it. Americans do feel very connected to a wide scale disaster like this and they're inspired to do something.
Daniel Borochoff
It's hard to get donors to think about other important causes. It's a shame for the people in Niger and Mali and people in everyone's hometown that are in need. ... They'll have to suffer also because of Katrina.
Daniel Borochoff
Americans have a fixed budget for giving, and if they give to this, it's not available to give to some other charity. If this group wants to tell people that they're not going to get 90 percent of what the fundraiser takes in, if they want to be up front with people, then I have no problem with it.
Daniel Borochoff
When there are people suffering and people in need right now, it's a harder argument to give money to a memorial, to a capital campaign, or an endowment.
Daniel Borochoff
The Red Cross is a brand name, and people automatically pick it for donations. But there are a lot of local groups who could use assistance and reimbursement, and the Red Cross isn't willing to do that.
Daniel Borochoff
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