Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
More Quotes from Trip Hawkins:
The way companies hang on to their marketshare is by being scared.Trip Hawkins
There have always been a lot of exclusive licenses and sometimes the publisher cuts some corners or gets a bit lazy and the quality goes down.
Trip Hawkins
What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
Trip Hawkins
We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
Trip Hawkins
I can't tell you how important it was for us to be successful in japan.
Trip Hawkins
The only problem we've had is the amount of time it's taking people to develop titles.
Trip Hawkins
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