If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.
More Quotes from Charlene Li:
That's not to be underplayed, ... At some point, you'll want a personal experience, and you can't get that online. ... There's still an opportunity online for small and midsize businesses to drive traffic to their offline stores, and that offers a way for them to differentiate themselves. It is pretty dismal when you look at the numbers, but there is that silver lining in the dark clouds.Charlene Li
The question will be if people will stay and switch their mapping and local preferences over to Microsoft. I suspect that this new offering is a definite step in that direction.
Charlene Li
It sounds spiffy, but there is reason to be skeptical. Set-top boxes and other appliances designed to ease the use of the Web haven't taken off, despite grand promises. It's an innovative idea, ... These are the same users that won't even download new software on their browsers.
Charlene Li
The ROI is infinite--it's the enrichment of people.
Charlene Li
They are being fairly careful about it, but they are walking very rapidly toward becoming a portal. They have a lot of other services gunning for them, so they have become most keen about building user loyalty so the users don't have a reason to go someplace else.
Charlene Li
Despite the struggles of its ISP arm, AOL.com is well positioned because of the number of users of AIM (AOL's Instant Messaging) and the strength of its new online mail offering.
Charlene Li
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