Absolutely, the market is becoming more fragmented eyeballs are all over the place. But consumers take a long time to evolve,
More Quotes from Bruce Leichtman:
It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.Bruce Leichtman
The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers. Those who are most likely to receive bundled services tend to be younger and wealthier than average.
Bruce Leichtman
The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.
Bruce Leichtman
It's like satellite radio. Every company is afraid to miss something. So they spend all this money adding all this content when nobody knows what consumers really want.
Bruce Leichtman
In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.
Bruce Leichtman
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