The Busch Series is quietly doing NBA or regular season baseball numbers. It's wearing out other sports. Busch will never be the Cup series, but we would like the new agreement for that to be a franchise of its own, treated with promotion and announcers that differentiate that series a little better as we go down the road.
More Quotes from Brian France:
We are very under-covered for the size audience we have. The good news for us is we're looking at that. We're disappointed, but we know one day we are going to turn the corner on that.Brian France
Toyota has proven in the truck series it can be a great partner. They have proven they can build relationships with team owners and enhance the competition.
Brian France
I would vote no. Other people in our organization would like to see it. But I like distinguishing the elite division in the country with a unique way of settling the championship.
Brian France
It's not a flag that I look at with anything favorable, that's for sure. I can't tell people what flag to fly. I can tell you the flag we get behind, it's the American flag.
Brian France
You've got a lot of new platforms that are clamoring for high-end sports content.
Brian France
I am going to spend a lot more time on our competition side, so I am going to be here a lot more. It's just an easier place for me to spend time.
Brian France
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