There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
More Quotes from Brad Adgate:
You might not get a return on your investment tomorrow. You're laying the groundwork.Brad Adgate
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
Brad Adgate
The stiffer competition probably played into (the 'Idol' falloff),
Brad Adgate
They raised the bar so high in the first season that it kind of lends itself to disappointment. It's like you get a rock band together and they put a fantastic first album out because they spent 20 years working on it and then it's like, what do you do f
Brad Adgate
You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.
Brad Adgate
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
Brad Adgate
Readers Who Like This Quotation Also Like:
Based on Topics: Value QuotesBased on Keywords: dvr, playback, zapping
The problem with the auto industry is layered upon the lack of consumer confidence. People are not buying cars. I don't care whether they're or American cars, or international cars.
Jennifer M. Granholm
A play is much easier to maintain your personal life with because if you're rehearsing, you're working like from 11 to 6 or 11 to 5 and you get to have your whole morning and your whole evening. When you're doing the play, you have all day.
Maggie Gyllenhaal
If something that needs to be done that we don't feel confronting, we do it through the manager.
John Oates