By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.
More Quotes from Brad Adgate:
The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertiseBrad Adgate
They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.
Brad Adgate
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
Brad Adgate
Late-night TV is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more daring content. They're starting to go after young adults.
Brad Adgate
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
Brad Adgate
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
Brad Adgate
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Based on Topics: Law & Regulation Quotes, Programming QuotesBased on Keywords: entertainment-oriented
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People are crying up the rich and variegated plumage of the peacock, and he is himself blushing at the sight of his ugly feet.
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