It's definitely one of their platforms for growth. What they like about it is the consistency of it.
More Quotes from Bob Goldsborough:
Hasbro has probably done a better job so far than Mattel in terms of integrating electronics into their toys. Electronics will continue to be a bigger part of what they do in the future.Bob Goldsborough
A lot of people in the investment community are very pessimistic about Barbie for the holiday season.
Bob Goldsborough
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