It's about Lance and his story. It's not about how many people watch the bike race. His endorsement value gets a lift if he wins five in a row, but I don't think he's hurt if he doesn't win. It'd be really great if as many people watch the tour as watch the Super Bowl but that's not going to happen.
More Quotes from Bill Stapleton:
This guy was on his death bed, and we were more worried about having him live than having him race again.Bill Stapleton
I started thinking about what I could build in (Austin) that would make it special. We set out with a strategy to leverage the Austin vibe with music and sports and do things that were fun and cool for the city.
Bill Stapleton
But Lance feels he was defamed by The Sunday Times.
Bill Stapleton
I was never freaked out about what was going to happen to me. But I always believed in my heart (Armstrong) was born to race bicycles. It was an undeniable force within him, and that's what he was going to do.
Bill Stapleton
Film is one of the things that makes Austin cool. I think five years from now, it's something we'll really be involved in.
Bill Stapleton
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