The future arrived faster than we expected because of this year's sharp spike in fuel prices,
More Quotes from Bill Ford:
I don't ever want to believe my own press clippings, good or bad.Bill Ford
Longer term, it's not healthy for the industry, and frankly it's not sustainable,
Bill Ford
I walked in and inherited a management group that I didn't know very well. They didn't know me, and we had a very short window to put together a credible recovery plan.
Bill Ford
A crucial point is that Japanese carmakers would still be in good shape even if the Armada and the Sequoia weren't selling, because they have competitive models in every segment. For American automakers, big SUVs are leading the way to closed plants and layoffs. With the Expedition and the Excursion out front, Ford started talking about both things August 16. In the second quarter of 2005, Ford is poised for a pretax loss of 1.21 billion. The challenge we face isn't a traditional economic downturn, ... It's a new, rapidly evolving, brutally competitive global marketplace.
Bill Ford
Ford's strengths were built over 100 years, and we are taking the tough but necessary steps to address our issues with candor, speed and compassion for the people affected by our work force reductions. This next chapter in Ford's history will be remembered for our renewed commitment to innovation and as the time we moved boldly to prepare Ford's North American business to face global competition.
Bill Ford
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