The main factor is being able to walk into an office and put on a tape and speak to a track record.
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Unlike television, where networks funded the content, and owned and exploited it, here the distributors aren't funding the content.
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I remember taking a look at them 18 months ago and not being very impressed. Management has obviously executed very well. It was obviously a mistake to overlook them.
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These shows are about taking a celebrity out of their comfort zone and showing them in a different environment than you're used to seeing them. All of these celebrities are people who love cooking anyway.
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The government has to ask at what point has there been too much consolidation. I think we may be reaching the breaking point.
Ben Silverman
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