It's all about coexistence - video didn't kill the radio star, after all.
More Quotes from Ashley Highfield:
Content 360 was a great success in helping the BBC to engage with the wealth of talent from the international new media industry. Congratulations to all those who took part. The winners were those proposals which were innovative in a way that can help the BBC deliver the very best quality services to our audience.Ashley Highfield
At any time, you'll be able to download any program from the eight BBC channels and then watch it on your PC and, we hope, move it across to your TV set or down to your mobile phone, to watch it when you want.
Ashley Highfield
Obviously, there is an international commercial opportunity,
Ashley Highfield
Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.
Ashley Highfield
Audience expectations have grown. The Internet is a hugely compelling platform for us.
Ashley Highfield
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