The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.
More Quotes from Anita Frazier:
While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through MMO subscription play, has been increasing. As a result, NPD will be launching its new definition of the US PC game market this spring, which will include a combination of sales from retail, downloads, and both casual and MMO subscription revenues. We expect this will add significant dollars to the PC game market size.Anita Frazier
The accelerating change of technology it's changing the way we shop and the way we play games.
Anita Frazier
The seeds of change are taking root, and we'll see the results in a few years. It isn't here yet.
Anita Frazier
But that was the most restricted launch supply of any major console platform.
Anita Frazier
I don't view it as a delay because everyone was planning on it being in the fall if not later. There is some relief it's not going to be delayed longer.
Anita Frazier
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