These data show that there's a lot of value to branding. A lot of times when you're trying to promote your product, you may not see immediate results, but in the customer's mind, that campaign may be contributing to some of these bookmark conversion rates later on.
More Quotes from Ali Behnam:
For several years now, search engine marketing and optimization has dominated online marketing, and this data shows why it's far more effective at converting visitors into buyers than most other acquisition sources taken as a whole. But as this data also shows, the best conversion rate still comes from good old fashioned branding and customer loyalty, where visitors either bookmark your site or type your URL directly into the address bar.Ali Behnam
It makes sense that search engine users, who arrive at sites they may not be familiar with, are much less likely to purchase a big-ticket item, such as a computer or television, than they are for a toy.
Ali Behnam
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