Being competitive in today's marketplace requires competitive content and competitive pricing. We believe we have an outstanding plan to stabilize and regain sales and market share.
More Quotes from Al Giombetti:
There is a strong market for hybrids, provided they are attainable and affordable. More and more consumers want to improve their fuel economy, both to save money at the pump and to limit the social and environmental impacts of oil consumption.Al Giombetti
Customer demand for Lincoln's midsize luxury sedan has exceeded our expectations. Judging by reaction in the showroom, customers are clearly ready for an American entry-level luxury sedan.
Al Giombetti
In light of this situation, we need to continually evaluate our content and visual pricing.
Al Giombetti
We have taken a brand-new, well-received car and significantly improved it to draw a new generation of customers to the Lincoln brand.
Al Giombetti
This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, emotionally connect with our customers and make the most out of our marketing activities.
Al Giombetti
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