They're not putting a gun to anyone's head. Every six months, the postal service is adding another 2 cents to postal rates. And e-mail is now 3 to 4 per thousand. These fees won't change the business dynamic.
More Quotes from Al DiGuido:
Marketers should look to refine, address and deliver more relevant content based on inbound customer inquiries and business rules to further improve the customer relationship and messaging consistency across channels.Al DiGuido
So much of retailers focus goes into acquiring new customers that they often ignore a gold mine of opportunities within their existing customer base. Whenever a bill is presented to a customer via e-mail, the retailer has another opportunity to not only reduce costs and strengthen customer loyalty, but also to provide the customer with relevant and valued offers that can incite additional purchasing. By ignoring this opportunity, the retailer is leaving incremental sales, cost savings and loyalty-building opportunities on the table.
Al DiGuido
There is little doubt that relevant and timely e-mail communications are becoming evermore central to the development of successful integrated marketing programs that build and accelerate long-term profitable customer relationships. We are excited to move forward as an integrated company that provides an incredible client base with access to best-of-breed e-mail solutions surrounded by an incredible team of the most talented minds in the e-mail industry on a global basis.
Al DiGuido
Our latest research confirms a major change in consumers behavior as it relates to the way they choose to interact with the brands they love and trust. For retailers with a credit card offering, this represents an enormous opportunity to craft relevant, timely e-mail communications that not only save costs but generate incremental revenue opportunities and customer satisfaction. The retailers who fail to capitalize on this opportunity will soon find themselves losing market share to those who are more actively offering and promoting this service to their most loyal of customers.
Al DiGuido
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Based on Topics: Business & Commerce Quotes, Service QuotesHence, even in the domain of natural science the aid of the experimental method becomes indispensable whenever the problem set is the analysis of transient and impermanent phenomena, and not merely the observation of persistent and relatively constant objects.
Wilhelm Wundt
I like work; it fascinates me. I can sit and look at it for hours.
Jerome K. Jerome
Words, words, words! They shut one off from the universe. Three quarters of the time one's never in contact with things, only with the beastly words that stand for them.
Aldous Huxley