Some types of programming are not going to attract enough audiences to lure advertisers so selling on a subscription basis is not wrong. The fact is, broadcasters overall will have more opportunities for additional revenue.
More Quotes from Mark Fratrik:
Radio has been incredibly disappointing. Satellite radio has had an impact on the traditional industry, but the big reason is the drop-off in younger people listening to radio.Mark Fratrik
If you have a strong, local regional economy there, with a lot of business, there's potential.
Mark Fratrik
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