The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands.
More Quotes from John Sicher:
Results are starting to improve, but the company is still a work in progress.John Sicher
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.
John Sicher
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
John Sicher
Innovation is absolutely essential to this industry,
John Sicher
We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,
John Sicher
This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.
John Sicher
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