IEG, a Chicago-based company that tracks sponsorship deals, first broke out action-sports sponsorships in 2004 when the category approached 100 million. In our view of the world, that makes it a significant category unto itself, ... It's proven that it isn't a fad.
More Quotes from Jim Andrews:
This gives baseball more global credibility. But it's an uphill battle. It's difficult to unseat the more established sports in any given country.Jim Andrews
We have a lot of customers that depend on us for their products and if we have to deliver them out a back alley door, that's what we'll do.
Jim Andrews
Throughout this plan, one word keeps coming out over and over again, and that is integration.
Jim Andrews
That relationship (with Nike) is guaranteed to continue. They created the Jordan brand line of shoes and apparel, a whole company for which he is chief executive officer. That relationship is guaranteed.
Jim Andrews
You usually see guys make more money in endorsements as they get older even if their skills are diminishing. By then they're known quantities, not just to the public but to corporations. These corporations are very risk-averse, and they like to know that they can trust these guys. Athletes who have already had long careers without scandals are safer, whereas a 23-year-old is seen as more likely to get into trouble.
Jim Andrews
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Based on Topics: World QuotesBased on Keywords: sponsorship, sponsorships
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