This more detailed analysis shows that direct personal interventions and a high visibility of the actual candidates themselves in their wards are likely to be more powerful as a driver to persuade people to vote than less personal communications such as those from party communication vehicles.
More Quotes from Neil Higgs:
We need to acknowledge explicitly that we are dealing with people, even when, of necessity, we must classify people into groups for convenience.Neil Higgs
An alarming 41 of those who say there are many good reasons to vote in the elections also feel that there are many good reasons why they do not feel like voting.
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There is clearly the potential for a lack of belief in the value of the local government election process if people do not believe in it, turnout will be low.
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