I believe online advertising will increase in importance and ultimately will get a larger share of company's overall marketing budgets, ... We see this time as our opportunity to regroup, rebuild and be stronger than ever for when ad spending picks up again around the middle of 2002.
More Quotes from Terry Semel:
But he added that instant hits -- which Hollywood demands new shows should be -- aren't as important on the Web. The success of Yahoo's new products, he said, should be measured over several years. In television, you had to have a hit overnight, ... Not online.Terry Semel
The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
Terry Semel
So far they don't seem to have a plan, but maybe they do. Maybe magic will happen tomorrow.
Terry Semel
It's a great opportunity for us. It will allow us to do a better job every time we do a search.
Terry Semel
I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content.
Terry Semel
Yahoo had another strong performance this quarter. Our overall advertising business saw solid growth and our user numbers continued to climb.
Terry Semel
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