It was very unusual to employ prettiness as part of a building.
More Quotes from Robert Venturi:
We did it to make it noticeable and to draw you to it. The goal was to attract customers, but it was also aesthetically shocking in an area full of shopping malls and commercial buildings. At that time late 1970s, combining pattern and prettiness were pretty uncommon.Robert Venturi
Less is a bore.
Robert Venturi
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