Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
More Quotes from Marshall McLuhan:
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan
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