The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
More Quotes from Peter Drucker:
My greatest strength as a consultant is to be ignorant and ask a few questions.Peter Drucker
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
Peter Drucker
The only thing we know about the future is that it will be different.
Peter Drucker
The only things that evolve by themselves in an organization are disorder, friction and malperformance.
Peter Drucker
Plans are only good intentions unless they immediately degenerate into hard work.
Peter Drucker
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
Peter Drucker
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To him that waits all things reveal themselves, provided that he has the courage not to deny, in the darkness, what he has seen in the light.
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The joy late coming late departs.
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