If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
More Quotes from Leo Burnett:
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
A good ad which is not run never produces sales.
Leo Burnett
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