We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
More Quotes from Frank Luntz:
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.Frank Luntz
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank Luntz
If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.
Frank Luntz
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.
Frank Luntz
If you're a good numbers person, you're a bad language person.
Frank Luntz
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
Frank Luntz
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It seems there's a sliding scale between the money they spend on a movie and its creativity.
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I go outside, and I'm wearing a funky T-shirt and my hair is dirty, and people say, 'What's wrong with her? She needs to invest in a hairbrush.'
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